THE NAU PLATFORM REPRESENTS A REVOLUTIONARY METHOD OF ATTRACTING CUSTOMERS IN RETAIL

The pre-ICO is the NAU platform , which will unite retailers and their customers directly on terms that are unbeatable for both parties. Elimination of intermediaries and viral effect allows retailers to attract buyers effectively and inexpensively compared to other advertising channels. And buyers will benefit not only from the use of special offers, but also material compensation for attracting referrals to the platform.

                                                      Youtube Video By SkyTalksBusiness

Attracting customers in blockchainico is one of the most important tasks for any business. Currently, there are a number of different in terms of the effectiveness of marketing tools:

• Mass advertising, such as radio or television, which requires large budgets, but at the same time gives a result that is difficult to calculate.
• Social networks, contextual or targeted advertising can produce good results, but also require significant investments. You need to pay specialists and services on a regular basis, and the constantly growing competition forces you to pay more and more.
• CPA model, in which the retailer pays for the attracted customer. The most profitable variant of advertising, tk. You only need to pay for the client's pre-determined action, such as buying or ordering at a restaurant. Here it is easy to calculate the costs and assign the price that will be profitable to pay. However, now there is no single global platform that would help attract customers on the CPA model both online and offline. In addition, high competition for traffic leads to an inevitable increase in the cost of attracting, since low fees do not attract webmasters.
• Sites offering discount coupons, initially looked promising, but it all came to the fact that retailers are forced to make too large discounts, and yet additionally pay service for mediation. As a result, the business owner not only does not receive income, but also loses money. This led to a drop in the popularity of coupon services.

In the end, a serious problem has arisen. The current reality is that most intermediaries get the most advertising budget and the cost of attracting a client to a retailer becomes fabulous. At the same time, users of services do not have a serious motivation to attract new customers from their circle of contacts, so none of the existing types of advertising does not give a viral effect.

The idea of ​​discounts and bonuses is a good magnet for potential buyers, and the CPA model is the most profitable way to attract customers for retail. Obviously, the market craves a single platform that will be able to combine these marketing models bypassing intermediaries.
The purpose of the NAU platform is to create a new marketing reality through rethinking the idea of ​​coupons:

• The platform establishes a direct link between the client and the retailer, eliminating the intermediaries that compromise the CPA model.
• Creates the highest motivation for clients to independently attract their friends and acquaintances to the platform.
• Provides full transparency, security and trust between all participants of the platform with the help of blocking technology.

AN EXAMPLE OF USING THE NAU PLATFORM

• The advertiser creates a motivating offer for a potential buyer (discount, gift, free goods) and pays a minimum of 1 NAU tokens for each new customer who uses his offer.
• The posted offers can be found on the platform site or through the mobile application. To search, you can use a map or directory of 5 basic groups with advanced filters.
• Already registered on the platform, the user sends an invitation to take advantage of a profitable offer to his friend.
• A friend gets access to the platform and uses the bonuses offered by the retailer.
• The user of the platform that attracted the new client receives 95% of the payment set by the advertiser. This approach motivates users to actively attract new referrals from their environment. This causes a viral effect and accelerates the penetration of the platform into the consumer community.
• The NAU platform receives a commission of 5% from each user payment and 0.5% from each transaction between purses. Also advertisers and their agents can buy push-notifications for necessary segments and other advertising tools for tokens.

As a result, a platform is created that, through special offers, unites directly the retailer and the client on win-win conditions. Retailers raise their sales without overpaying for advertising, and their customers use special offers and receive rewards for referrals. Security and trust within the platform will be provided by block technology.


WHY INVEST IN NAU TOKENS PROFITABLE?

• Retailers will use NAU tokens to pay for attracting customers. Also, in the future it is planned to use tokens for payment by customers of services or goods of retailers.
• Users will themselves attract referrals, which will help the stable development of the NAU platform.
• In the future there will be no additional emissions, which, combined with the growth of the platform, will probably lead to a constant increase in the price of tokens.
• Regularly, the platform will be marketed, including the placement of tokens on exchanges, advertising and event PR, which will promote the popularity of the brand NAU.

The NAU token prefix will go on from October 31 to November 4
Hard Cap at this stage is 50 million tokens
The price of the token during the presley: 1 NAU = $ 0.04 with 35% bonus
ICO will be held from November 10 to December 17
Hard Cap: 300 million tokens
The price of the token during the ICO: 1 NAU = $ 0.04 - $ 0.06 , depending on the stage of sales
In total, 1 billion NAU tokens will be sold.

In addition, it will produce: 45 million tokens for advisers and marketing; + 24% of the tokens sold will go to the team, these tokens will be blocked for 30 months.

Project website: https://tokensale.nau.io
White Paper: https://tokensale.nau.io/pdf/NAU_WhitePaper.pdf